If you walk into an Internet bar in an Asian country like China or South Korea, without exception, you will find groups of youths playing the same game - Audition together. Undoubtedly, Audition is a great success in Asia. And its success in South Korea even led to a weekly TV show, musical and actual fashion mall. Now, Audition is introduced into European countries. What will its future look like in Europe?

MMOsite: What would you tell our readers about G10 Europe? When and how did the company get started?

G10 Europe: T3 Entertainment, affiliated with G10 Entertainment Europe Ltd and part of G10 Entertainment, is a Korean online games developer. G10 was launched in UK in March 2007 with highly experienced staffs whom have successfully brought Audition to the most popular dance game in Asian on-line game market. In addition to its base in Korea, T3 has servers across China, Taiwan, Hong Kong, Japan, Thailand, Singapore, Malaysia, Vietnam, Indonesia, the Philippines, the US and India. Now, over 50 million members are registered, and reached 500,000 concurrent users this year in China. With the full confident from our experiences, creativity and unlimited efforts, now, we would like to perform our game to gamers in European market by providing superior internet connectivity, hosting, infrastructure and management.

MMOsite: As we know, Audition is very popular in Asia. Hundreds of millions of players are fascinated about this casual dancing MMO. However, European players might not be so familiar with the game. So what do you want to say to them about Audition?

G10 Europe: It is likely to be compared with "Radio Station" based on community. You can listen to music and compete with others by playing game at the same time. Also differentiating own character from others is possible by decorating them with your preference.
The main feature of Audition is centred on modern animated teen characters, this game is based on dancing movements, which are simply controlled by a combination of arrow keys.  Players can compete with others on-line by marking the movements. Audition is very different from the most online role-playing games ¨C predominantly fighting games popular with boys.  Audition is very popular among girls with 60 per cent of registered members being women aged 14-34

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MMOsite: How many game modes are available in Audition? Can you introduce them basically? What are the differences between them and how would you help players select a mode?

G10 Europe: Over 20 modes are available. Modes can be grouped into 3 types, which are game room modes, single modes and team modes.
When creating a room, 7 modes can be chosen at first and it follows with easy to hard options. When you create a normal room, you can first choose single or team mode, then choose more options including free-style, choreography, dynamic, B Boy Battle, Couple dance, sports dance and so on.
You can select any mode depending on whom and how you want to compete with and how hard you want the play to be.

MMOsite: As we know music is very important to a dancing MMO. Will the music in the European version be very different from other versions? What types of music will you focus on? Can you name some of the songs which you believe will blow the players away?

G10 Europe: At the moment, we are focusing on local music label in order to approach the players' common taste. Currently, we are contacting Sony Universal and EMI for wider range of music. As the music is based on American or UK favoured music, we will be selecting music, suiting each country. We will be providing songs from many celebrities like Britney Spears, Madonna, Robbie Williams and so on.

MMOsite: How does the couple system function in Audition? How can we become a couple and what benefits can we receive?

G10 Europe: Simply a boy and a girl can form a couple and dance with few different modes together. Anyone can be a couple with someone by joining Couple Party room and succeed the mission within it. By becoming a couple, they can enjoy more contents in the game for example, getting wedding license and holding a wedding party.

MMOsite: How much leeway do players have in terms of character customization? Currently, what items are purchasable in Audition's Fashion Mall?

G10 Europe: We have more than 2,000 items available in Audition's Fashion Mall on UK version. We design and produce 15~20 items per week and over 100 items are updated monthly in UK.

MMOsite: What are the features that will set Audition apart from other dancing games on the market like HighStreet 5, Super Dancer Online, etc.? 

 
G10 Europe: Many feels difficult to play some on-line games as the interface and control are maybe harder for them. As you can see on many websites such as YouTube, people are enjoying our friendly interface and game modes, and the high quality of services including superior internet connectivity, hosting, infrastructure and management.