The China Digital Entertainment Expo & Conferenc - ChinaJoy is an international game expo hosted by the General Administration of Press and Publication of the PRC (National Copyright Administration) and coming into being in 2003.
Following the Tokyo Game Show in Japan, ChinaJoy is designed to be another top event in global game industry. It is meant to strengthen domestic game supervision, actively regulate the markets of electronics and internet publications, rigorously fight against piracy in order to encourage and support legal game products, and establish a platform for the comprehensive development of Chinese electronics products. Meanwhile, The Organizing Committee also hope to lead young people in the healthy use of electronic and online game products, encourage the public to fight against piracy, promote Chinese characteristic digital products in the global respect, establish a new fame of intellectual property protection in China. While showing the new products and technologies, the exhibition aims to be the window of presenting industrial policies, accessing to market information, and absorbing global opinions and suggestion in order to play a positive role in the development.