It¡®s kinda interesting that Korea MMO giant NCsoft was fined ¡ç5,000 for blasting noise. ESA said it has make too much noise for Auto Assault and Tabula Rasa and violated certain expo regulations.However other booths such as Namco¡®s presentation was way louder,but they didn¡®t get any fine yet.Here below is what gamespot said:

LOS ANGELES--Apparently, the Electronic Software Association (ESA), the organization that owns E3, means business when it comes to enforcing regulations intent on making the show floor a more user-friendly place to do business.

This afternoon, the organization fined Austin-based NCsoft, creator of Auto Assault and Tabula Rasa, ¡ç5,000 for violating certain expo regulations, according to an NCsoft rep.

The company is promoting its upcoming massively multiplayer online role-playing game Tabula Rasa via a stage show featuring musical sets played by Mutaytor. This is the second year in a row that the game company has used a musical act and stage show to promote its games.

"We¡®ve been doing our best to comply [with regulations]," the rep told GameSpot News. "We think there are a lot of booths louder than ours," he continued. However, the rep was not able to comment on whether the speakers in the NCsoft booth were, in fact, facing inward toward the booth--a new requirement of exhibitors this year.