Althrough ESA has implemented lots efforts and sent out warnings of strictly enfoced guidelines,if you goes to E3,you will find that booth babes had prowled the halls at the Los Angeles Convention Center and are still showing a lot of skin.

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LOS ANGELES--If you came to E3 this year worried that the so-called "booth babes" wouldn‘t be here strutting their stuff, you already know you had nothing to fear. That‘s because, while the scantily clad women may be a tad less scantily clad at E3 2006 than in years past, they‘re still very much in evidence, and they‘re still showing a lot of skin.

In January, the Entertainment Software Association (ESA), which runs E3, caused a stir in the video game world by announcing that it would no longer tolerate the barely covered women--hired by game publishers to attract men to their E3 booths--unless they put on more clothes.

The booth babes had prowled the halls at the Los Angeles Convention Center, where E3 is held each year, in costumes meant to invoke various video game characters--costumes that in many cases were little more than bikinis. Booth babes have been such an attraction for many E3 attendees that there‘s even a fan site, E3 Girls, which sports the tagline "it‘s not about the games."

The ESA‘s announcement followed increased criticism that the video game industry was marketing sexual content to kids. The complaints were largely a response to the so-called "Hot Coffee" scandal, in which it was discovered that the popular game Grand Theft Auto: San Andreas included sexual content, despite its being rated for under-18 audiences. The game was originally rated M for Mature, meaning it was intended for consumers ages 17 and up. After "Hot Coffee," its rating was changed to AO for adults only.

And now, with E3 in full swing, it‘s clear that the game publishers are working hard to ensure that booth babes are still on the show floor, are still posing for sexy pictures with adoring show attendees and are trying to get away with as much visible skin as possible.

From gamespot