SWTOR 'Absolutely Going to Embrace Free-to-play Model', EA Boss Said

By cindyhioDate: 06-17-2012 Views:


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When BioWare's first MMO Star Wars: The Old Republic launched, it has taken a place in the fiercely competitive game market, quickly gaining a million subscribers and then hitting a peak of 1.7 million players. But more recently, SWTOR keeps losing players with the subscription number staying at 1.3 million. Electronic Arts boss Frank Gibeau recently discussed the strategy around Star Wars with GamesIndustry International.


"We're going to be in the business from a long term standpoint so absolutely we're going to embrace free access, free trial, ultimately some day we can move in and embrace that model. It's all a matter of timing and thinking things through." Gibeau said. He stressed that EA will make corresponding changes with the business model of SWTOR, including free-to-play.

Gibeau was confident that SWTOR will last a decade with the business model being flexible. "The advent of free-to-play is certainly a change in the dynamic of the PC market. I don't think subscriptions ever go away, but when you have an IP as broad as Star Wars, we're definitely going to look at opportunities to grow that business and look at different ways of bringing customers in and serving them," Gibeau said.


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