Trion Partners with Shanda Games to to Bring RIFT to China
By Date: 02-09-2012 Views:
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Trion Worlds today announced that they has entered into an exclusive agreement with Chinese MMO giant Shanda Games to bring its acclaimed fantasy MMO Rift to China later this year. Rift has already expanded into Russia and South Korea, now it has taken a further step in the company's plans for global domination.
Trion's accelerated expansion to Asia follows the unparalleled success of Rift since launching last March. As recently reported, the company saw more than a million active accounts in just four months and North American and European revenues of more than $100 million. Rift's swift success proves gamers are embracing original, high-quality new properties and rich, dynamic game experiences built from the ground up for the new generation of online gaming.
"Our collaboration with Shanda is a huge step for Western premium games in China and we are proud Trion is at the forefront, setting the standard once again," Lars Buttler, Founder and CEO, Trion Worlds, said. "The appetite for great, new original game experiences like Rift, that disrupt the existing paradigm of traditional gaming, is universal. Shanda, with proven track record of localizing and delivering content, is the best publisher for Trion to offer gamers in Mainland China an authentic Rift experience."
The Shanda partnership showcases Trion's commitment to a global premium online games business that defines the future of games. Today's announcement follows Trion's updates of a $85 million round of strategic growth equity financing, and the company's plans to launch an initiative which comprises both a consumer platform and a full-scale publishing and development platform, code-named Red Door, later this year.
