michael_fuchs World of Warcraft Announces Micro-Holidays
On Valentine's Day, World of Warcraft's Pet Store added a shining mount. Although the dragon called Heart of the Aspects doesn't feature any Valentine's Day element, it's still a good time to put it on shelves. What's more, Blizzard released the mount worldwide simultaneously, for the first time.
"Born of the radiant energies of the Dragon Soul artifact, this mount flies as fast as your riding skill will take you and, once purchased, applies to all present and future characters on a single World of Warcraft license." This golden mount looks like the Chinese dragon since it's longer than western dragons and it actually has special animation in the sky and water. It won't be surprised if Heart of the Aspects is based on Chinese dragon because this year is the year of dragon, according to the lunar calendar.
No matter you love it or not, the $25 flying mount has brought in long queue in both North American and Chinese battle.net. Reported by a player on NA server, he managed to purchase the mount after waiting in the queue for 1 hour and 34 minutes. Looks like Blizzard is going to make a big sum of money with the mount.
Bliizard just reported another 100,000 subscriber decline in the latest investor call. However, the company believes that with the release of WoW in Brazil and the coming of Mist of Padaria expansion, the game will gradually reverse the decline.