Youzu Interactive Reveals Global Strategy at Gamescom 2016
ByDate: Aug 22 2016 Views:
“Youzu Interactive’s expansion into Europe and the world is based on the power of cooperation,” said Wanqin Liu. “We are looking forward to creating new benchmarks in global game development and publishing, starting with League of Angels II.”Youzu Interactive Vice President Wanqin Liu addressed media from different countries regarding Youzu and BP’s joint promotion for League of Angels II.Youzu and Bigpoint (BP) are showing confidence in their plans for the future.
August 17th marked the start of Gamescom 2016, the largest game exhibition in Europe. The best of the gaming industry have all gathered to show off their latest games and products. One glance at the booth and it’s clear Youzu’s focus at Gamescom this year is on their latest browser MMORPG, League of Angels II.
Crowds Gather at the Gamescom League of Angels II Booth
The Youzu-BP League of Angels II booth is the first public collaboration for the two companies since Youzu acquired BP earlier this year. Reporters from Pocketgamer, MMOgames, GamesBusiness, Youku, Setimedia and others came by for one-on-one interviews with Ms. Liu.
Youzu and BP’s partnership was a hot topic for the media. Ms. Liu mentioned that the veteran German game developer and publisher was the ideal choice for Youzu’s first major global expansion. BP’s wealth of experience operating in Europe provides invaluable knowledge and market advantages in Europe and North America that Youzu was searching for. With a commitment to creating quality content, Youzu has already achieved international success and recognition with their League of Angels browser and mobile games. Acquiring BP is another major step in expanding into the global market.
MMO Games Exclusive Interview with Youzu VP Wanqin Liu
Wanqin Liu also talked about the current state of League of Angels II and BP’s involvement. LoA2 officially launched in Europe at the end of May and the game now supports 11 different languages, including localization to Italian, Polish, and Turkish provided by BP. Youzu and BP’s multi-dimensional promotional efforts have already begun to show, with LoA2’s cinematic trailer appearing on TV channels and other media outlets across Europe, as well as the large exhibition booth at Gamescom.
Industry insiders noted that Youzu and Bigpoint’s joint promotion of League of Angels II marks the largest cooperative effort between China and Germany in the industry. Their combined resources will propel products like LoA2 far across the global market and create new opportunities for both companies.
Of course everyone was highly interested in what Youzu and BP have planned for the future. Ms. Liu revealed that the two companies will continue to expand and deepen their cooperation in game development and strengthen their development process while sharing distribution channels. BP’s veteran team will be the foundation for Youzu to create a global game development center rooted in Europe.