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Asiasoft Announces Strategic Partnership with YY Inc. and S2 Games

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By milaDate: Oct 25 2013 Views:

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Asiasoft today announced a strategic partnership with YY Inc., a revolutionary rich communication social platform, and S2 Games to create a seamless and interactive playing experience for users in Southeast Asia.

As part of the partnership, Asiasoft has been appointed by YY as the Southeast Asia Operations Partner for Strife, S2 Games' premier second generation MOBA. Asiasoft and its country subsidiaries will provide localized operations support for Strife in marketing, customer service and payment solutions in Thailand, Singapore, Malaysia, Vietnam, Indonesia and the Philippines.

Mr. David Xueling Li, Chief Executive Officer of YY, stated, "We're very excited to partner with Asiasoft and S2 Games, marking our expansion outside of China and into the international gaming arena. By leveraging our partners' established expertise and proven track record in game operation and development, we are not only adding a highly anticipated S2 Games' title to our gaming portfolio, but we are also gaining immediate access to Asiasoft's 60 million registered users. We believe such partnerships will further enable YY to leverage its unique and powerful communications technologies and expand its user base and brand further outside of China."

strife

Marc DeForest, CEO of S2 Games, stated, "All three of our companies are navigating a similar trajectory to success. YY is a distributor of rich, engaging and compelling content that is delivered to hundreds of millions of people. Asiasoft is a leading online game operator in Southeast Asia. Because of our regional prowess, we have the potential to propel Strife to success throughout Southeast Asia.S2 Games is a seasoned developer of award-winning video games that have been played by millions around the world. We each have our respective expertise. Together, YY, Asiasoft and S2 will deliver what is set to be one of the most memorable and rewarding gaming experiences throughout China and Southeast Asia."

Pramoth Sudjitporn, Chief Executive Officer of Asiasoft stated, "YY's communications platform and interactive features have proven to deliver premium audio and video services and content to millions of users. Meanwhile, S2 Games has developed a very exciting next-gen MOBA title in Strife. Asiasoft is proud to be partnering with YY and S2 Games as we are looking forward to the potentials of enriching the gaming experiences for our users, as well as further growing our market in Southeast Asia."

strife

In October 2013, Asiasoft hosted the S2 Games' Strife Southeast Asia Road Tour in Singapore, Malaysia, Philippines and Indonesia, introducing the game to press, cyber cafe management companies and gaming companies in each of above-mentioned countries.

The Strife Southeast Asia Road Tour will conclude in Bangkok, Thailand at Asiasoft's PlayPark FanFest (http://fanfest.playpark.com, 26-27 October 2013, MCC Hall, The Mall, Bangkapi) and The Philippines at Pinoy Gaming Festival (http://pgf.ph, 26-27 October 2013, World Trade Center Hall B & C, Pasay City). This will be the first time the game demo will be playable for the public preview in Thailand and the Philippines.

Strife is slated to enter Beta in Q4 2013 with a full release in early 2014. For more information about the game, please go to www.strife.com or www.facebook.com/StrifeSEA.com  for news on Strife community activities in Southeast Asia.

About YY Inc.

YY Inc. ("YY" or the "Company") is a revolutionary rich communication social platform that engages users in real-time online group activities through voice, text and video. Launched in July 2008, YY Client, the Company's core product, empowers users to create and organize groups of varying sizes to discover and participate in a wide range of online activities, including online games, karaoke, music concerts, education, live shows and conference calls.

YY

Source: Press Release

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