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Activision CEO: Call of Duty Online Free In China

By chanelluoDate: 07-04-2012 Views:

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Activision Blizzard is tailoring a version of “Call of Duty” for the China market by partnering with local Internet giant Tencent, a major provider of online games in the country. The game will be free online, with profits coming from the sale of in-game items which signs Activision Blizzard Enters Free-To-Play Market.

We are very excited about our relationship with Tencent and the opportunities for gaming in China. We think China is one of the most exciting places in the world for us to grow our business and to develop innovative new games.
Tencent is an ideal partner for Activision to bring Call of Duty Online to China. Tencent has a terrific track record of customer-focused innovation and deep market knowledge that will be invaluable to Activision as we build great games for China. We have worked closely with Tencent to create a game with broad appeal for the Chinese market. We look forward to laying the foundation for a long-standing relationship with Tencent and to launching a new and unique experience for fans.” said Bobby Kotick, CEO of Activision Blizzard.

We are thrilled to work with the world's premiere game developer and publisher to bring this much-awaited title to Chinese game players. We believe Call of Duty Online will attract tens of millions of loyal fans in China, and our game platform and operational expertise to run massive multi-player online games can provide strong support to deliver the immersive and highly interactive game experience to game players in China.”Martin Lau, President of Tencent, said.

The announcement follows the departure last week of Jean-Bernard Levy, CEO of media and telecommunications company Vivendi, which owns a 61 percent stake in Activision.

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