Just like the technology transfer, Southeast Asian games market booms
followed Euramerican.
According to "2011 Southeast Asian Game Market
Regional Report" the number is expected to reach nearly $1 billion by 2015,
based on sales generated from an estimated 100 million gamers.
Niko
Partners' just-published claims that total game revenues from Indonesia,
Malaysia, the Phillipines, Singapore, Thailand and Vietnam will gross $474 in
2011.
Besides, among those six regions, Vietnam accounts for the largest
proportion in terms of revenue, while Thailand has the highest average revenue
per paid user.
And Indonesia is also a potential market because of its
"fascination with Facebook games." says managing partner Lisa Cosmas
Hanson.
As a result, Game Operators should not only focus on the exits
market but also pay attention to the emerging market.
The full
report is available, for a fee, here .
