Warhammer 40k MMO: Different Business Models in Different Territories
Date: 11-03-2011 Views:
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THQ CEO Brian Farrell Speak in an earnings call following the company's second-quarter results that it's most expensive MMO Warhammer 40k Dark Millennium Online will have a "flexible" business model.
"What we've done is make the business model within Dark Millennium Online flexible so we can use different business models in different territories and exploit the game on a worldwide basis."
"We will have not just one business model, like subscriptions. There will be other monetisation mechanisms in the game... The team there is being very thoughtful about how we maximise monetisation in this game."
Warhammer 40k Dark Millennium Online is currently in development at Vigil Games. It is scheduled for release some time in 2013.


