Blizzard has released a new World of Warcraft pet called Cenarion Hatchling in the pet store with 100% of the sale proceeds going to donate to the American Red Cross's Japan Earthquake and Pacific Tsunami relief efforts. The Cenarion Hatchling is priced at $10.00.

The Cenarion Hatchling is the twin of the rare Hippogryph Hatchling pet players could randomly encounter in the first World of Warcraft Trading Card Game set, Heroes of Azeroth - and he's emerged from the forests of Azeroth to lend a helping talon to some friends in need. The donation activity will be ongoing until July 31. Do something for those Janpanese victims of this disaster.