News

Alex Tai Replaces Ye Weilun as New General Manager of Blizzard China

  • Date: 12-03-2010 Views:

    KeyWords: Blizzard China,General Manager,change

  • Summary: According to recent news, Ye Weilun, general manager of Blizzard's office in China, has quit the company silently, and Dai Jinhe (Alex Tai) has taken over the position. Alex Tai, who used to work as director of Nokia China's business department, accompanied Blizzard Entertainment's CEO who visited China on Sept. 1, 2010.

According to recent news, Ye Weilun, general manager of Blizzard's office in China, has quit the company silently, and Dai Jinhe (Alex Tai) has taken over the position. Alex Tai, who used to work as director of Nokia China's business department, accompanied Blizzard Entertainment's CEO who visited China on Sept. 1, 2010.

Ye Weilun
Ex-General Manager of Blizzard (CN) Ye Weilun

After working as general manager of Blizzard China for two and a half years, Ye Weilun has recently quit silently for some unknown reason. Shortly after entering the office, Ye encountered WoW's publisher alternation in Mainland, China, as well as a series of matters like the game's approval issue.

At ChinaJoy 2009, Mr. Ye said that Blizzard wouldn't withdraw from the Chinese market, but entrench itself in China, which was its long-term plan and would never change. But after that, Ye seldom talked to the media.

What's unexpected is that after WoW's operation in Mainland, China turned to normal, and when the release date of WoW's third expansion "Cataclysm" is being considered, Ye chose to resign. What's more, Blizzard established a R&D center in Shanghai this year, and recruited large numbers of engineers.

So far, Alex Tai has replaced Ye Weilun as new general manager of Blizzard China, and has got into the saddle. Alex, a Chinese Malaysian who was once Nokia China's director responsible for the business of multi-media phones and non-smartphones, left Nokia China nearly two years ago after its repeated restructures.

Li Tianjian, former director of Nokia's N-series, quit Nokia China for the same reason as Alex Tai at that time. In Mar., 2009, Li started to work as the general manager of EA Mobile China.

Actually, during the visit to China this year, Blizzard Entertainment's CEO Mike Morhaime not only attended Chinese WoW: Wrath of the Lich King's release ceremony, but also met the director of the General Administration of Press and Publication of the PRC - Liu Binjie on Sept. 1. At that time, Alex Tai showed up as the executive director and general manager of Blizzard's international business department, while Ye Weilun was absent.

Additionally, Blizzard Entertainment's COO Paul Sams is going to Shanghai next week, when he'll visit Blizzard China and attend game development related forums.