EVE Developer's New Trademark: DUST 514

Date: 08-04-2009 Views:
KeyWord: DUST 514,trademark,CCP,EVE,FPS,GDC
Summary: Today CCP, the developer of EVE Online just registered a new trademark called DUST 514. It's easy to associate it with the new FPS Online game of CCP which will be announced on GDC next month. If you are imaginative enough you can try to dig something out from this trademark.
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Today CCP, the developer of EVE Online just registered a new trademark called DUST 514. It's easy to associate it with the new FPS Online game of CCP which will be announced on GDC next month. If you are imaginative enough you can try to dig something out from this trademark.

First take a look to the description of the logo from the register document:

DUST 514The mark consists of a masked face with white sunken eyes and a round opening at the mouth. There are two parallel thick lines on either side of the jaw of the face which are a parallel to a third line which runs across the bottom of the face and dips into a V at the center. The ends of each of the lines angle downward towards the face. The word "DUST" and "514" are written across the bottom of the mark in stylized font.

The gas mask on the top could be connected with DUST and probably suggests a sci-fi game in the post-apocalyptic world, think about Fallout's Wastland. And what about 514, it's it a time, a landmark, or a distance, could be one thousand guesses. Then the last one, the three stripes. It looks like the logo of EVE Online. Is it related to EVE? We just wait and see it on GDC 09.

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