According to news on 3rd August morning, Kingsoft Corp., Ltd. makes first appearance for its ambition to enter the Northern American game markets: Kingsoft is now recruiting three game translators in charge of translating games to English as well as related work in branch companies. As revealed by insiders from Kingsoft, the recruitment is the preparation for games developed by Kingsoft to enter the NA game markets. The recruited game translators will be affiliated to Kingsoft's Department of Overseas Business and their main responsibilities include "translating the games into English", "providing English translation support for marketing and technical staff working in the branch companies", etc. Work location will be in Beijing, and the job requirement says "Willing to travel both abroad and in domestic China for long term business trip is highly preferred".

Since 2005, Kingsoft's office applications, anti-virus software and online games have started to enter Asian markets such as Vietnam, Japan and Malaysia, etc., but it was not able to reach the Northern American markets until now. At this year's ChinaJoy, Qiu Bojun, the Board Chairman & CEO of Kingsoft, pointed out, the Jian Xia Qing Yuan Online 3 (hereinafter referred to as "JX Online 3") which is currently under open beta test will definitely be punished in overseas markets, and he also implied JXQY OL3 would probably enter Northern American game markets.

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JX Online 3 - Promo Video

"While playing the European and American games, we discovered that western culture is easily adopted by our domestic gamers, however it is also feasible for European and American gamers to accept Eastern games, depending on how we direct it. For example, for the kung fu movements, all the gamers need to know is how much damage the attack will incur. That is enough, game has its own language and it is not that hard to convey them to the gamers", said by Qiu Bojun at ChinaJoy.

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From gaming industry insiders' points of view, Kingsoft has accumulated valuable experience in the Southeast Asian markets over all these years and it has provided a strong foundation for it to enter the game markets in Europe and America. Should JX Online 3 succeed in the Northern American markets, not only will it bring enormous financial profit to Kingsoft, it will also become a great pioneer for Chinese online games entering overseas gaming markets in Europe and America.

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