Red 5 CEO Talk About Upcoming MMO

Date: 12-26-2008 Views:
KeyWord: Red 5, MMO, WoW, Blizzard
Summary:They recently talked with Gamasutra about their new roles, the company's global plans, and the advantages and challenges of using a microtransactions-based revenue model.

Did you remember a studio called Red 5 which is formed by a bunch of former developers from Blizzard and World of Warcraft team? It has been three years since they found Red 5 studio and all we know is a massive multiplayer online game which is till under developed and wrapped in secrecy until recently.

After a surprise shuffle in management currently the studio now has two new leaders who are experienced and Talented. They are Mark Kern, former president and CEO who served as WoW's team lead while at Blizzard, and Michael Weingartner, previously the company's Engineering VP, took over as president and CEO. He joined the company in March of this year, his resume including executive positions at Oracle, HP, and Talking Blocks.

They recently talked with Gamasutra about their new roles, the company's global plans, and the advantages and challenges of using a microtransactions-based revenue model.

According to their words, Red 5 has over 100 staff and two work places located both in the U.S. and in China. Chinese studio offered them a good opportunity to learn more about Asian culture and Asian market.  Mark Kern confirmed that "We built this company to be a global company from day one. We do intend to have a game that appeals as much to the East as it does to the West. And in terms of the timing of these launches, as you know, it's very complicated with an online game. We are looking at [releasing to] some markets simultaneously, and some on a very quick roll-out schedule."

About their MMO game, "we're not trying to be a sequel to WoW."  They considered time is a very important concept to the MMOG and interested in those WoW gamers that have, perhaps, broader play experience, that have a large palette of games that they enjoy, and they've trying to pick experiences that target them. "We've identified in the core gamer audience."

When asked about the a time frame for the game announcement, Mark Kern laughed and said "In the coming months"
 

Editor's Recommendation:  
1. Dragonball Evolution Preview! 2. Square-Enix Unveils New MMORPG Next E3?
3. Bush Shoe Incident: Throwing Games 4. Design A Character the Square Enix Way
5. Runes of...Warcraft?! (Review) 6. Boy Shot Parents Because of Video Games?!
Relevant News
  • Epic WoW movie - The Craft of War: BLIND(12-27)
  • [Gernal]Top 10 mmos this year (12-26)
  • [Gernal]10 Game cant be a present to ur Child. (12-26)
  • [Gernal]recommend me some casual games?(12-26)
  • [NGDWizard 101(12-26)
  • [off topics]Christmas Gingerbread House!! (12-26)
  • [off topics]What have u done in Christmas Eve? (12-26)
  • Sopphetio Added Into Korean Priston Tale 2! (Video)(12-26)
  • Conquer Online Q&A contest winner list(12-26)
  • Player Comments

    LatestMost DiggedMost Buried

    ( comments)
    Comments
    NickName:
    Remember my nickname
    Content:
    Total comments [ More Comments ]
    Use powerful commenter with smileies and quote function here.
    Hot News Daily
    Official Blog Updates
    Screens Of The Day
    News Of The Day
    Orinial Arts Vetoed by PW's New MMO - Pr
    Play MMO on iPhone - Fallen Earth Annouc
    HEVA Online Goes to Taiwan and SEA Versi
    What's New in Fantasy Tennis Season 2
    MMO Griefers: Internet Haters' Evolution
    Videos Of The Day