The website of Gamesindustry has released an article of Nexon CEO Joonmo Kwon#DY#s speech in his keynote session at this year#DY#s Games Convention Asia.
The details are as below:
A partnership between Nexon and Coca-Cola for the Korean market, in which the online publisher#DY#s title Kart Rider was promoted with cans of Coke, saw around a third of the Korean population, about 16 million people, sign up to play the casual racing title - while at the same time Coke sales also rocketed in the product#DY#s most successful Korean marketing campaign ever.
Those results, revealed by Nexon CEO Joonmo Kwon in his keynote session at this year#DY#s Games Convention Asia, demonstrated not just the extent to which the Korean population is open to playing online games, but also how finding the right products can yield amazing results.
"It#DY#s for a mass audience, very easy, and not so addictive," he explained of the game, also linking the fact that the large female population that was drawn to the game had a knock-on effect in bringing a huge male audience into the title as well.
"Socialisation has no space or time restraints in terms of finding people," he said of the company#DY#s overall strategy, also citing the importance of interactivity and entertainment in those plans. "
Read More: Nexon: Coke promotion led to one third of Korea playing our game
Resource: Gamesindustry
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