Evolving MMOs: Changing Business Models

Date: 09-23-2008 Views:
KeyWord: MMO, LOTRO, Age of Conan, MapleStory, EVE Online
Summary:At the Austin GDC, an interesting panel took place on the issue of changing business models in MMOs - Free To Play has an easy to read, to the point summation of the panel...

At the Austin GDC, an interesting panel took place on the issue of changing business models in MMOs - Free To Play has an easy to read, to the point summation of the panel, which included Robert Ferrari of Turbine (LOTRO), Hilmar Veigar Petursson of CCP (EVE Online), Nicolay Nickelsen of Funcom (Age of Conan), and Min Kim of Nexon (MapleStory), reported by KOTAKU.

The details are as below:

Robert: F2P has a huge influence. But we have been based on subscriptions for years, with some games being around for 10+ years. Subscripitions hit a hardcore audience that is really embedded in those games. But as you expand your audience, they aren#DY#t as hardcore anymore and F2P becomes more enticing as subs only wouldn#DY#t appeal.

Nicolay: Both models work. Hardcore gamers are comfortable with sub model and most of the games with microtransactions have been casual games. But it is possible to have more than one biz model in a game.

Min: There is room in the market for both biz models. F2P in North America will make a large push as teenagers can#DY#t commit to ?15/month, so F2P will work well with them. Nexon saw lots of success when the market went beyond core to mass market.

Hilmar: Consumers are changing the business model of games - consumers making decisions. You can play Eve online through our trial program as a F2P program - users are able to "game" our trial system to play it as a F2P game. It#DY#s a challenge for companies to adopt the needs of the market rather than keeping their head in sand. People will play the game how they want.

Read More: Evolving MMOs: Changing Business Models

Resource: KOTAKU

click here for full image

Related Stories: MMO Avatars Affected By Racial Discrimination

2nd GCAC Successfully Opens With More Attendees

Healthy Gaming Tips

Editor#DY#s Recommendation:  
1. AoC: New Producer and Game Director 2. AoC: PvP System Update
3. WoW Costs Just 200 Million 4. Item System in Runes of Magic
5.Requiem: New Massive Update 6. Warhammer Online Servers Live
Relevant News
  • Top 10 Things We Want in a KOTOR MMO(09-22)
  • Bejeweled Add-On for WoW!(09-22)
  • World of Warcraft Halloween Costumes(09-22)
  • A Beginner#DY#s Guide to WAR(09-22)
  • TCOS: Gets a Late Nov. Release Date for Europe(09-20)
  • Online Gamers Are Not Overweight But Depressed Junkies(09-19)
  • WAR: Is it Worth Your Money?(09-19)
  • MMO Avatars Affected By Racial Discrimination(09-19)
  • Splash Fighters: F2P Fight Campaign(09-18)
  • DC Universe Online: Release in 2009(09-18)
  • Player Comments

    LatestMost DiggedMost Buried

    ( comments)
    Comments
    NickName:
    Remember my nickname
    Content:
    Total comments [ More Comments ]
    Use powerful commenter with smileies and quote function here.