IRVINE, Calif.(BUSINESS WIRE). Blizzard Entertainment, Inc. today announced that tickets for its third BlizzCon™ gaming convention will go on sale August 11 and that live coverage of the event will be available as an exclusive DIRECTV pay per view event. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment®'s Warcraft®, Diablo®, and StarCraft® game universes. The event will take place at the Anaheim Convention Center in Anaheim, California on October 10 and 11.

"Meeting and interacting with our players at BlizzCon is always a great experience for us," stated Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We're also pleased to be working with DIRECTV this year to bring the show, for the first time, to those players who are unable to attend."

In addition to serving as a gathering place for the different Blizzard Entertainment gaming communities, BlizzCon will offer an array of activities, including discussion panels, hands-on playtime with upcoming games, tournaments, contests, and more. Tickets to the convention will be priced at 100 USD each, and will be available for purchase directly from the official BlizzCon website at www.blizzcon.com.

The pay per view event will deliver a minimum of eight hours of live HD coverage from the show floor on each day of the convention, including exclusive interviews, demos, and more. Beginning in August, DIRECTV will run a promotion offering the BlizzCon pay per view event free to new DIRECTV subscribers. Pricing for existing DIRECTV customers and programming details will be available in the coming weeks from Blizzard Entertainment and DIRECTV.

"BlizzCon is one of the most highly anticipated gaming conventions of the year, and we are excited to partner with Blizzard Entertainment to deliver coverage of the show to gamers nationwide," said Steven Roberts, senior vice president, new media and business development, DIRECTV. "With our BlizzCon pay per view package, members of Blizzard's gaming communities who are not attending the event can now experience it in crystal-clear HD."

As the event draws closer, further details will be announced at www.blizzcon.com.

click here for full image

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft, StarCraft, and Diablo series, Blizzard Entertainment, Inc. (www.blizzard.com) is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes ten #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.

About DIRECTV

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels, more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.