Blizzard is proud to announce that The Blizzard European Store is now live.

We are proud to announce the release of the brand-new Blizzard Store! The Blizzard Store allows you to purchase Blizzard Entertainment games and other merchandise directly from the source. Here are some of the features of the new Blizzard Store:

User-friendly interface makes your shopping fast and convenient.

Search and browse products by major franchise categories as well as product type.

Convenient online shopping tools such as saving payment methods and shipping addresses for future reference.

Digital downloads: now you can purchase select Blizzard Entertainment titles as direct downloads, with immediate access upon payment.

We hope you enjoy the new Blizzard Store!

http://eu.blizzard.com/store/