THQ Wireless marketing director James Scalpello has questioned the logic behind games specifically made for a female audience.
Speaking to CasualGaming.biz on the nature of casual games, Scalpello called mobile games for girls #DY#a lost cause#DY#.
"I#DY#m just not convinced by the whole #DY#games for girls#DY# idea," he said.
"I don#DY#t think there#DY#s ever been a successful game really pinpointed just for girls. I think it#DY#s a lost cause, quite frankly. Car manufacturers colour code bits of cars and for some reason it works. But it doesn#DY#t work with mobile games."
Scalpello added that he believes girls are less likely to play any type of mobile game because of differing lifestyle requirements:
"You have hardcore gamers that are girls, that don#DY#t need to be patronised, and you have games that come with a phone，which girls will always play. But not in a million years would most girls connect to a mobile portal to download a game," he added.
"It#DY#s much higher up the list of priorities for guys. To put it bluntly, girls [believe they have] better things to do."
Read More: Here
Resource:casualgaming.biz
