THQ Wireless marketing director James Scalpello has questioned the logic behind games specifically made for a female audience.

Speaking to CasualGaming.biz on the nature of casual games, Scalpello called mobile games for girls 'a lost cause'.

"I'm just not convinced by the whole 'games for girls' idea," he said.

"I don't think there's ever been a successful game really pinpointed just for girls. I think it's a lost cause, quite frankly. Car manufacturers colour code bits of cars and for some reason it works. But it doesn't work with mobile games."

Scalpello added that he believes girls are less likely to play any type of mobile game because of differing lifestyle requirements:

"You have hardcore gamers that are girls, that don't need to be patronised, and you have games that come with a phone£¬which girls will always play. But not in a million years would most girls connect to a mobile portal to download a game," he added.

"It's much higher up the list of priorities for guys. To put it bluntly, girls [believe they have] better things to do."

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Resource:casualgaming.biz