Austin, Texas, April 16, 2008. NCsoft Corporation, the world#DY#s leading developer and
publisher of online computer games, unveiled today the details of a new
micro-transaction system called NCcoin. This system will allow customers to use
real-world money to purchase in-game items and upgrades.
NCcoin, debuting in the action-packed game Exteel, was designed
so that each dollar spent (US 1 dollar) equates to 100 NCcoin, which can be used
to acquire in-game items and for upgrade purchases. NCcoin is part of NCsoft#DY#s
continuing efforts to offer a variety of business models while giving customers
easier access to NCsoft games.
"NCsoft#DY#s goal is to bring more and more people into the online gaming
market, and part of achieving that goal is to continue to diversify how
customers can pay and play," said Chris Chung, NCsoft North America#DY#s president.
"This system will offer our customers much greater flexibility and convenience
in paying for content. Micro-transactions are a growing part of the online
gaming industry and NCcoin will allow us to support micro-transaction based
games efficiently, allowing developers and players to quickly enjoy the benefits
of those systems. We will soon be rolling out more contents that leverage the
flexibility of NCcoin."
In addition to Exteel, NCcoin is expected to be incorporated globally into
many of NCsoft#DY#s existing and upcoming games.
NCoin is currently available in 100, 500, 1000 and 2000 denominations for 1
dollar, 5 dollar, 10 dollar and 20 dollar amounts, respectively. For more
information about NCcoin go to: http://www.plaync.com/us/nccoin/.
About NCsoft Corporation
NCsoft North America is
headquartered in Austin , Texas and is a wholly-owned subsidiary of Korea-based
NCsoft Corporation. NCsoft, with its own development and publishing offices in
Texas and California, also works with other NCsoft subsidiaries and third party
developers throughout North America to develop and publish innovative online
entertainment software products. The company has successfully launched multiple
online titles in the last three years and continues to support its franchises,
which include Lineage/Lineage
II, City of Heroes/City of
Wars/Guild Wars Factions/Guild Wars Nightfall, Guild Wars: Eye of the North,
Richard Garriott#DY#s Tabula Rasa and
Runners. More information about NCsoft can be found at www.plaync.com.