Sponsored by General Administration of Press and Publication of P.R. China, Ministry of Science and Technology of P.R. China, General Administration of Sport of P.R. China, The Information Office of the State Council of P.R China, China Council for the Promotion of International Trade, National Copyright Bureau of China and Shanghai Municipal Government; organized by Game Publication Committee of Publishers Association of China, Shanghai Municipal Bureau of Press and Publication and Howell International Trade Fair Ltd, the China Digital Entertainment Expo & Conference (ChinaJoy) has been successfully held for five years, and the 6th ChinaJoy is going be held on July 17 ¨C 19, 2008 in Shanghai as well.

In 2007, sales revenue of China online mobile games reached RMB120, 000,000, and realized a 275% increase compare with the number of RMB32, 000,000 in 2006. Sales revenue of China online mobile in 2008 is predicted to reach RMB380, 000,000 in 2008. Value in mobile entertainment market is now emerging, how to provide relevant services to mobile products users and how to strengthen its position in the fierce competition of game market are urgent tasks of China mobile entertainment industry. Organizer of ChinaJoy ¨C Howell International Trade Fair Ltd. will continuously cooperate with Joyes.com to hold China Mobile Entertainment Development Forum, the forum will invite domestic and overseas mobile entertainment operators and developers to dig the potential of China mobile entertainment market and share their successful experience.

To make the content follow the market trend and demand of grand audience more tightly as well as build a better platform for communication between professionals. In preparation of the upcoming China Mobile Entertainment Forum, ChinaJoy organization committee with Joyes.com would like to focus on your specific areas of interests. Please provide 3 -5 suggestions and advice on what topics you would like to learn more about.