Unarguably, with 6 years of professional management and under the prosperous developing of China digital entertainment, ChinaJoy has become an internationally authentic expo and conference, and its brand name strongly influenced Chinese game-goers and experts within the industry.       
    
In 2007, there were 76 newly emerged online games in China market, of which 53 are China self-developed online games; the actual sales revenue was 10.57 billion RMB, and it is expected to reach 26.23 billion in 2012. Also, in the year of 2007, 28 online games self-developed by 12 Chinese companies came into the overseas market with 55,000, 000 sales revenue, increased 175% compared with 20,000,000 in the year of 2006. The number of China game developing companies reached 126 and 21,034 personnel involved in by Nov, 2007. Meanwhile, the outsourcing enterprises' bloom strengthened the cooperation between domestic and overseas companies, indicting a call in the aspect of products showcase, info exchange and business discuss.                              
    
In 2007, the B2B section was firstly set in ChinaJoy, and it brought a warm participation of enterprises from Korea, USA, Canada, Australia, Singapore and home as well. And the fruits are grand; many business cooperations were reached on site.         
    
In order to satisfy the requirement of business cooperation between home and abroad industry, shortly after Spring Festival, sponsors and committee leaders instructed the organization committee that: in 2008, ChinaJoy will continue emphasizing the business cooperation, providing a platform of business exchange and fruits showcase for game developers, outsourcing, copyright exchanging, software and hardware companies from both home and abroad. So as to strengthen the business aspect in ChinaJoy, put forward the China R&D ability, shorten the technology gap, assist the Chinese game-related companies to establish business partnership with their foreign counterparts, and introduce hard and soft ware producers come to China.                
    
Under a good business atmosphere in 2008, ChinaJoy organization committee will enhance its work in order to make a breakthrough in terms of exhibitor number and scale. And at present, the ChinaJoy organizer starts the promoting and marketing work on B2B section. The ChinaJoy organization committee will do their best to boost the business function into an international level.