World of Warcraft Passes 10 Million Subscriber Mark
KeyWord: World of Warcraft Date: 01-23-2008
Summary: Blizzard Entertainment announced today that subscribership for World of Warcraft, its award-winning MMORPG has continued to climb, recently passing 10 million worldwide.

Just when you think World of Warcraft has reached its peak, Blizzard comes out and surprises everyone. Blizzard Entertainment announced today that subscribership for World of Warcraft, its award-winning MMORPG has continued to climb, recently passing 10 million worldwide.

The Official Press Release:

IRVINE, Calif. January 22, 2008. Blizzard Entertainment, Inc. announced today that subscribership for World of Warcraft, its award-winning massively multiplayer online role-playing game (MMORPG), has continued to climb, recently passing 10 million worldwide. Interest in the game has remained high in all regions, with thousands of new and returning players signing up through the holiday season. World of Warcraft now hosts more than 2 million subscribers in Europe, more than 2.5 million in North America, and approximately 5.5 million in Asia.

"It's very gratifying to see gamers around the world continuing to show such enthusiasm and support for World of Warcraft," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We're always pleased to welcome new players to the game, and we're looking forward to sharing the next major content update with the entire community in the months ahead."

Since debuting in North America on November 23, 2004, World of Warcraft has become the most popular MMORPG around the world. It was the bestselling PC game of 2005 and 2006 worldwide, and finished behind only World of Warcraft: The Burning Crusade, the first expansion pack for the game, in 2007. In addition to being the bestselling PC game of 2007 in both North America and Europe, The Burning Crusade holds the record for fastest-selling PC game of all time, with nearly 2.4 million copies sold in its first 24 hours of availability and approximately 3.5 million in its first month.* Development is underway on World of Warcraft's second expansion, Wrath of the Lich King, which was unveiled at the company's BlizzCon™ gaming festival in August 2007.

World of Warcraft is currently available in seven languages, with a Russian version in development and scheduled for release later this year. In addition to North America and Europe, World of Warcraft is played in mainland China, Korea, Australia, New Zealand, Singapore, Thailand, Malaysia, and the regions of Taiwan, Hong Kong, and Macau.

For further information on World of Warcraft, The Burning Crusade, and Wrath of the Lich King, please visit the official website at www.worldofwarcraft.com. To keep pace with the continued growth of World of Warcraft as well as development on other Blizzard Entertainment games, the company is currently hiring for numerous open positions more information on available career opportunities at Blizzard Entertainment can be found at http://www.blizzard.com/jobopp/.

WoW Sunwell artworks
WoW Sunwell artworks (Click here for full image)

World of Warcraft's Subscriber Definition
World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees' territories are defined along the same rules.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft and the Warcraft, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Vivendi Games, is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes ten #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.


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