ChinaJoy and Toysworld Are Promoting a Business Alliance
between Games and Toys Industry
2008 ChinaJoy is going to be held at Shanghai New International Expo Centre on July 17-19, 2008. This event strengthens the relationship between game & animation industry and toys industry, and fully exerts the momentum to promote games and toys industry as well as the Expo. As a prestige media in toys industry, the Toysworld is invited by ChinaJoy sponsors to be the co-organizer of the High-End Fashion Toys, Model and Gifts Section in the event.
ChinaJoy committee and Toysworld publish house have reached an agreement that a "High-End Fashion Toys, Model and Gifts Section" which focuses on the fashion toys, models, gifts industries and so on will be open in ChinaJoy 2008.
Started its publication in 1986, Toysworld is a professional toys magazine under the supervision of China Light Industry Association with its publication at home and abroad. Toysworld not only has the media platform edge but also has rich experience on exposition. Toysworld was the initiator of Shenzhen Toys Expo, Chenghai Toys Expo and Yiwu Toys Expo, and the media sponsor in Hong Kong, Shanghai, Beijing, Guangzhou, Yunhe Expo and so on. The magazine publishing house not only has a close tie with local governments of all toys manufacturers, trade zones, industry associations and enterprises, but also planed and organized a series of grand conferences and activities nationally and internationally.
The cooperation between ChinaJoy and Toysworld should bring a multi-benefited fruit because there are too many shared points between the game industry and toys industry. With years of development, the Chinese game industry emerged a series of national brands, and the game figures get their own fans also. Owing to the limited past time, the game industry is still focusing on the game operations, still at a developing status on its product promotion. As we know, the manufacture and promotion by-products are the advantages for toys industry development. To cooperate with the game industry is a good way to promote the game enterprises#DY# brand and brings economic benefits for game industry. Meanwhile, it can create more developing channels, and bring more cultural contents into the toys industry which will make its products more effective and vigorous. Through the business alliance, both parts can be mutually strengthened and enhanced, which brings a significance for both game industry and toys industry.
As the most successful domestic game and animation exposition, after 5 expos in the past, ChinaJoy has already been another well-known international interactive entertainment expo followed by E3 and Tokyo Game Show. The 5th ChinaJoy expo took an area of 30,000 square meters, and attracted more than one hundred well-known global interactive entertainment enterprises which brought hundreds of the Cutting-Edge and influential games, and the attendees reached 170,000 high during the 4 days#DY# expo.
ChinaJoy also is a festival for the young people; there were not only lots of on-site new games and masterpieces provided for players, but also game competitions among the famous international players, Miss ChinaJoy for beauty competition and top Cosplay match in the world "ChinaJoy Cosplay Carnival" for cartoon and animation fans.
We do believe that the professional toys media#DY#s involvement can bring new momentum to ChinaJoy. And the ChinaJoy is accelerating the combination of game & cartoon and toys industry, dedicating to the change on the status-quo of "Focusing on Production, ignore design & intellectual", and to develop national toys#DY# brands.
2008 ChinaJoy sincerely welcome all the friends in toys industry!
ChinaJoy 2008! Let#DY#s endeavor to make Olympic Year more splendid!
ChinaJoy official Website: www.chinajoy.net
Toysworld official Website: www.toyworld.com.cn
[Editor:cain]
