F1 star´s name to be used on game title next year. Electronic Arts has paid an estimated 5 million for the rights to use Lewis Hamilton´s name in a new game, according to The Sun. The tabloid believes that the game is in development for Xbox and PlayStation platforms. There is no indication in the story that EA´s investment will result in a dedicated Formula One title, however. Sony still currently holds the exclusive official FIA licence.

News Original From: http://www.mcvuk.com/

About Lewis Carl Hamilton:
a British Formula One (F1) racing driver, currently racing for the McLaren team. He finished second in the 2007 Formula One Championship, behind Kimi Raikkonen after dramatically losing a 4-point lead at the final race in Brazil. Hamilton has set numerous F1 rookie records and is the first black driver to compete in Formula One. After winning the British Formula Renault, European Formula Three and GP2 championship he became a McLaren F1 driver for 2007. (from wiki)