BlizzCon begun on 3rd August. During the BlizzCon, the website of Shacknews start to blog about all the event happenings.

The details are as below:

BlizzCon 07: Opening Ceremony Live

Show Begins: 11:00am Pacific, 1:00pm Central, August 3rd

11:31: Computers set up for Wrath of the Lich King demos. Hearthgard Keep and something Fjord. Thats all. Getting out of here to check it out. Conference over.

11:30: "All that awaits you is death." Death Knight--paladin transforms into Death Knight, surrounded by enemies, kicks ass with black/purple magic. Ballista fires a giant projectile in siege combat. "For in the final hour, all must serve the one true King." Arthas shown briefly, glowing and stuff.

11:29: Showing video. Northrend looks rocky. Paladins looking up to the sky, dragon fies overhead. "Its begun. You all realize, I was once like you." Forests that are burning constantly. Some cool flame effects in dungeons, skull with fire pouring out. "The land itself can rise up against you. Long forgotten terrors will smother your courage." Giant snow creature attacks player.

11:28: Northrend plans: New zones, 5 man dungeons, 10 man raids, 25 man raids, hundreds of new quests, monsters, and items. "That stuffs all good, but even more exciting, for the first time in World of Warcraft, were introducing the Death Knight hero class."

11:27: PVP features: New arenas, new battlegrounds, siege weapons, destructible buildings. New profession called Inscription. Permanently enhances player spells and abilities. The crowd oohs and ahhs at that.

11:26: Mentions Wrath of the Lich King. A few discernible boos. "Arthas has set events in motion that could threaten all life in Azeroth. As soon as you set foot in Northrend, youre going to be interacting with Arthas in one form or another. Its gonna be really cool. Now Arthas is no chump, so well be raising the level cap to 80."

11:25: "Now I know theres always rumors on the internet and thinks they know what Im about to talk about? Keep your hands up. Okay, your accounts are all banned."

11:24: Going over the previously announced raiding and update content. ZulAman and guild banks. "How many of you play orcs? Weve got some exciting changes for you guys. Were gonna triple the size of your shoulder-pads."

11:23: "I know some of you might be disappointed with voice chat, when you find out that hot night elf chick is really a dude on the other end."

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