A report from CNN said the real realtor Coldwell Banker estblished a agent in the massive multiplay online virtual world, Second Life in order to help bring order to the chaotic world of virtual real estate.

 

 

 

 

 

 

NEW YORK (Fortune) -- Real estate deals may be slowing in the real world, but in the three-dimensional online one of Second Life the market remains hot. Now Coldwell Banker, one of the nation?s largest real estate brokerage firms, is entering Second Life, aiming to help bring order to the chaotic world of virtual real estate.

Coldwell Banker will open a virtual sales office and start selling virtual land at 9 a.m. on Friday. The company released the information exclusively to Fortune.
 
It?s more evidence that the Second Life naysayers are on the defensive. Despite skepticism, software and system troubles, and extraordinary hype, the three-dimensional virtual world juggernaut continues.

Coldwell Banker has bought extensive tracts of property on the central "mainland" of Second Life. (Most companies own "islands" scattered all over.) It subdivided this digital land into 520 individual houses and living units, half of which it will sell and half it will rent.

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Second Life is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by nearly 100,000 people from around the globe.

From the moment you enter the World you will discover a vast digital continent, teeming with people, entertainment, experiences and opportunity. Once you`ve explored a bit, perhaps you will find a perfect parcel of land to build your house or business.

You`ll also be surrounded by the Creations of your fellow residents. Because residents retain the rights to their digital creations, they can buy, sell and trade with other residents.The Marketplace currently supports millions of US dollars in monthly transactions. This commerce is handled with the in-world currency, the Linden dollar, which can be converted to US dollars at several thriving online currency exchanges.