In-game advertising provider, Double Fusion provides in-game ads for Shadowbane from Ubisoft.

Leading independent in-game advertising provider Double Fusion has joined forces with Ubisoft Entertainment, one of the worlds largest video game publishers, to offer dynamic in-game advertising within its massively multiplayer title, Shadowbane.

There are two types of advertising models currently scheduled to featured in Shadowbane. The first is short advertisement videos will be implemented in todays update. These video ads will play on three occasions during game play; when a player logs into Shadowbane, when a player exits the game, and during the respawn period after a character dies. To minimize intrusiveness, advertisements displayed during respawn will occur only once every ten minutes. This means that if you die every minute, eleven times in a row, you will only see an advertisement video twice during the scenario; the first time you die and the last time after ten minutes have lapsed.

In future game updates, in-game ad textures will also be added to very few objects in the game world. The exact implementation for this second type of in-game advertising has yet to be scheduled.

The game servers are currently down while this update is being applied. After the patch is completely implemented and thoroughly tested, the game servers will be brought back online for the Shadowbane community to access. We estimate this time to be no longer than two (2) hours.

Wakaka says: "In-game advertising is common in  online games. You can see several companies¡¯ advertisements in Second Life. But some players may feel annoyed with in-game ads when they are having a good time in. "

  
Screenshots of Second Life in-game advertise