Thursday 4th January/...IGA Worldwide, Inc. the leading independent in-game advertising company announced today an exclusive agreement with Acclaim Games for six massively multi-player online (MMOG) games. The agreement includes the popular titles; BOTS!!, 9Dragons, 2Moons, DANCE! and two unannounced titles.
IGA Worldwide¡¯s agreement with Acclaim extends its position as the leading independent in-game advertising network, increasing not only its reach, but simultaneously broadening the available demographic audience beyond core gamers to include the social gamer. There is enormous potential for social gaming due to explosive growth of broadband access. Acclaim launched BOTS!! in July 2006 and it¡¯s already a hit with close to 500,000 registered users from North America and Europe.
IGA Worldwide defines social games as online multiplayer, action, adventure or role-playing games. Multiple demographics are reached based on game type, but all games are generally free to download or play online and use an in-game advertising revenue model.
¡°This agreement expands the growth of our advertising network into social gaming, delivering a mass market to advertisers wanting to access the powerful engagement and proven effectiveness of in-game advertising,¡± said Justin Townsend, CEO of IGA Worldwide. ¡°This is the first of a string of announcements in this exciting new space, with well over 20 titles signed and due for launch over the coming quarter, bringing our total available reach in line with that of a TV network.¡± said Townsend.
¡°Acclaim Games¡¯ titles already deliver millions of impressions a day and with our growing list of titles we expect to break the ten million daily impressions within months¡± said Howard Marks CEO of Acclaim Games. ¡°Acclaim offers its sophisticated multiplayer game content online for free and charges for optional in-game virtual items, and we are pleased to join IGA Worldwide¡¯s network that enables us to continue to offer our games free to players¡± added Marks.
With many online social games free to play and generating huge audience numbers, the advertising revenue from IGA Worldwide¡¯s Radial Network is an optimal way for publishers and operators to further monetize their intellectual property.
IGA Worldwide¡¯s proprietary Radial Network, a system for dynamically inserting context-driven advertising in real time, offers brands access to a wide range of ad formats aggregated across premium PC and console retail videogames. We are now adding a leading range of casual and social online games to our network that can be tailored to their territorial messaging and strategic advertising needs. IGA Worldwide already has extensive in-game advertising agreements with leading premium retail game publishers including Electronic Arts, Atari and Codemasters.
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