The Sjoeblom Winery released a limited number of virtual "champagne" bottles to Entropia members on December 19 for the upcoming 2007.

LOS ANGELES, CA -- (MARKET WIRE) -- December 28, 2006 -- This New Year?s Eve, Entropia Universe users will be ringing in 2007 with a pop of the cork, a first in the virtual universe. Sjoeblom Winery distributed a limited number of virtual "champagne" bottles to Entropia members on December 19, supplying them for the upcoming holiday. High demand for the "champagne" has raised the virtual bottles? trading value to over ?15 per bottle.

The partnership marks a first in representation of wine sponsorship in a virtual world. The Sjoeblom-labeled bottles exemplify the commitment that Entropia Universe has to its users in creating the most realistic virtual experience in a massive online universe. Entropia?s real cash economy provides a medium to freely move currency between the physical world and the virtual world with a fixed exchange rate. With inhabitants from all over the globe, Entropia Universe looks forward to celebrating the New Year for a full 24 hours. At the stroke of every midnight, Entropia avatars will be able to pop the cork on their bottles and enjoy the New Year?s festivities.

"Entropia Universe continues its tradition of bringing tremendous diversity and functionality to the virtual world," said John Bates. "The fact that virtual champagne bottles are selling for more than ?15 speaks to the importance and connection that Entropia inhabitants feel for this alternate universe. We thank Sjoeblom for their vision in working with us, as well."