National Public Radio produced a feature on gamers who fall outside the usual demographic. The feature, introduced on the air with the amusing handle, "Gray Gamers ¨C Is Grandma a Gamer?" is called "Video-Game Makers Discover a New, Older, Market." Front and center is Guild Wars, with interviews and photographs of a player and her in-game character. Read or listen to the feature here.

source: http://www.guildwars.com