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EVE Online Shifts Business to Euro
KeyWord: EVE Online Date: 2006-09-21
Summary:CCP Games, the Developer of EVE Online will attach importance from North America to Europe.CCP Games? CMO Magnus Bergsson put the opinion at the Nordic Game event in Malmö, Sweden.

CCP Games, the Developer of EVE Online will attach importance from North America to Europe.CCP Games? CMO Magnus Bergsson put the opinion at the Nordic Game event in Malmö, Sweden.

"It?s not that we?re going to pull out of America, it?s just that we need to even it out more. Today we have half of our user-base in Europe and half in the US: it?s almost completely equal," said Bergsson, "So it makes sense that we should spend half of our marketing dollars and focus on Europe, and half on the US. But during the last 12 months it?s been more like 80 per cent on the US and 20 per cent on Europe."

CCP Games may have to face a obstacle that Euro has more various langues than North America.Bergsson confirmed "It?s so important to localise versions,People want to play in their own language."

EVE Online German version was announced to release at Leipzig on Aug 16th. and CCP Game launched other server in China With Optic Communications.

[via gamesindustry.biz]


[Editor:wakaka]
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