News has it that to expand its market presence and to localise DS Lite products and paving the way for a new market for the Wii in Korea, Nintendo decides to establish a wholly owned subsidiary in Seoul.

Initial investment is approximately 25 billion won(? 26 Million). The new division is set to open on July 7th, with Mineo Kouda be the president. A lack of after sales support and service and no Korean language support for its products has blocked the growth of Nintendo?s Korean market. The launch of this subsidiary will smooth the way better.